Ashish Ranjan

Graphic Designer

Techugo

March 2021 - Aug 2023

During my design journey, I have contributed to several projects that strengthened my expertise in branding, visual communication, and digital design. With Coastal Campus Brewing, I created a complete brand identity including a logo system, packaging design, and promotional materials. The goal was to build a youthful and approachable brand, and I explored color palettes, typography, and illustrative elements that reflected the company’s coastal character.

UI/UX Designer

Applore

Sep 2022 - Aug 2023

During my time with Applore Creative Agency, I was responsible for brand development and design systems for client projects across technology and lifestyle industries. I contributed to logo design, marketing collateral, and cross-platform campaigns while ensuring consistency in visual language. I also designed prototypes in Figma and Adobe XD, working closely with clients to translate business goals into engaging digital experiences.

Key contributions:

• User-Centered Product Design: Created responsive web and mobile interfaces, wireframes, and prototypes, conducting usability tests to optimize user journeys.
• Brand Identity & Visual Design: Developed cohesive brand identities, logos, and marketing collateral, ensuring visual consistency across platforms.
• Cross-Functional Collaboration: Worked closely with developers, stakeholders, and clients to translate abstract ideas into functional, engaging digital products.
• Design Systems & Documentation: Built design systems, style guides, and high-fidelity prototypes to support scalable products and maintain long-term design consistency.
• Accessibility & Usability Focus: Applied user research and accessibility principles to create intuitive, user-friendly dashboards and SaaS interfaces.

Product Designer

Convosight

Mar 2023 - Feb 2024

Lead the front-end design for the in-house safety inspection software.

Key contributions:

• Brand Development & Visual Identity: Designed logos, marketing collateral, and cross-platform campaigns, ensuring a cohesive and engaging visual language.
• Created a fully customized front-end framework, including the UI/UX design and documentation.
• Accessibility & Inclusive Design: Applied accessibility best practices to create user-friendly dashboards and SaaS interfaces, improving usability for diverse audiences.